Initiated in 2020 in response to the health situation, the E-FISE Montpellier stood out for its ability to bring out young talents from all around the world. At the heart of the festival's ambition since its creation, this desire to extend the passion for urban sports is anchored again in the coming season. By creating a partnership with the famous toys and tracks brand Hot Wheels, the E-FISE Junior by Hot Wheels will be devoted to Youths and will welcome all riders aged 16 & under to show their best performances. In BMX, Skateboard, Roller or Scooter Freestyle, this collaboration is driven to inspire kids' and teenagers' creativity, as well as their attraction for seeking big thrills on various fields of play. Organized during the July and August holidays, girls and boys take advantage of the summer to produce their videos, then broadcast them on the dedicated web platform.
Mattel France Marketing Director, Elisabeth Moet declared : "With our common DNA, becoming a partner of this new digital edition has become obvious to us. It is a great opportunity to fully illustrate the notions of performance and challenges that we have been carrying with Hot Wheels for more than 50 years. We are happy to participate in bringing out adrenaline-fueled young talents by allowing them during this competition, to value their creativity and their perseverance. "